23: Building a StoryBrand Inspired Website to Connect with Your Ideal Client with Octavia Elease

You’re listening to the Build That Business Podcast, Episode 23. Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the StoryBrand framework by Donald Miller.

Octavia Elease is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury clientele over the course of her design career. Octavia creates intentional brand visuals and content to help creative entrepreneurs communicate their brand story so they can connect with their ideal clients.

In today's episode, we'll cover:

  1. What is the StoryBrand framework and how does it work?
  2. How to get into the minds of your ideal customers so you can address their pain points and desires
  3. Octavia does a deep dive into the framework and how you can use it to revamp your website content. 
  4. Specific examples from the lens of a wedding business so you can implement it into your business (looking at you - wedding pros!) 

This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in! Thanks for tuning into today’s episode of the Build That Business Podcast.

Ready to dive in? Let’s listen! 

EPISODE SHOW NOTES: www.LindsayJWilliams.com/shownotes/23
 
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies 

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Building a StoryBrand by Donald Miller:

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=storybrand&qid=1637608974&sr=8-1

Follow Octavia:

Website: www.octaviaeleasedesigns.com
Facebook: www.facebook.com/octaviaeleasedesigns
Instagram: www.instagram.com/octaviaeleasedesigns
Facebook Group, Boost Your Brand: www.facebook.com/groups/boostyourbrandwithoctaviaelease
Free Ideal Client Checklist! www.octaviaeleasedesigns.com/ideal-client